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    <loc>https://rachelmesler.me/articles/mk-grad-portal</loc>
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    <lastmod>2023-07-18</lastmod>
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      <image:caption>I carried out the research needed to optimise the efficiency and user experience of a graduate portal for both applicants and staff. My data-driven methodology led to a 66% reduction in staff assessment time, saving over 300 hours. Simultaneously, this improved the applicant experience, enhancing our brand image and reducing application time by 40%.</image:caption>
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    <lastmod>2023-05-30</lastmod>
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      <image:title>Portfolio - Transforming Tradition: Modernising a Legacy Product and Shaping UX Service Offerings - Cashflow Manager made Okke</image:title>
      <image:caption>Contracted to modernise a legacy 30 year old accounting product, I successfully delivered the information architecture, design system, and feature flows, including onboarding, within a swift 4-month timeframe. This achievement not only met the deadline but also sparked a transformative shift within our consultancy, empowering it to specialise in delivering UX service offerings with myself as the strategist and manager.</image:caption>
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    <loc>https://rachelmesler.me/articles/well-being-tracker</loc>
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    <lastmod>2023-06-03</lastmod>
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      <image:caption>I designed a SaaS platform that measures and shares insights on an individual’s and workplace’s mental health and wellbeing. Through a comprehensive process encompassing user interviews, problem-framing workshops, persona building, and journey mapping, I successfully navigated the complex challenge and delivered +50 designs ready for development within the allocated 6-month contract period.</image:caption>
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    <loc>https://rachelmesler.me/articles/work-safety-app</loc>
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    <lastmod>2023-05-30</lastmod>
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      <image:caption>Leveraging my expertise in UX strategy, I rapidly accelerated the project initiation phase by facilitating regular workshops with stakeholders, delving into problem-framing, personas, user stories, and feature definition. This comprehensive approach not only fostered a deep understanding of the project's complexity but also empowered the team to accurately gauge the necessary efforts for achieving the desired outcome and gain alignment with stakeholders' expectations.</image:caption>
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    <loc>https://rachelmesler.me/articles/hyper-rush</loc>
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    <lastmod>2023-06-03</lastmod>
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      <image:caption>I developed a comprehensive playtest framework from inception to a released demo for a multiplayer online original IP racing game. I collaborated closely with multiple departments to ensure reliable insights and a cohesive vision for the intended gameplay throughout the entire process.</image:caption>
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    <loc>https://rachelmesler.me/articles/google-games</loc>
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      <image:title>Portfolio - Google Fitbit Ace: UX Design &amp;amp; Research for Wearable Games - Example Proto-Persona</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/646f405f11f3015d5afdef5a/1685295141087-8J3OSIKRXKDRPHCLOH5C/competitor-analysis+%281%29.png</image:loc>
      <image:title>Portfolio - Google Fitbit Ace: UX Design &amp;amp; Research for Wearable Games - De-identified Competitor Analaysis Sample</image:title>
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      <image:title>Portfolio - Google Fitbit Ace: UX Design &amp;amp; Research for Wearable Games - De-identified Playtest Summary Sample</image:title>
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      <image:title>Portfolio - Google Fitbit Ace: UX Design &amp;amp; Research for Wearable Games - De-identified Analysis Sample</image:title>
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      <image:title>Portfolio - Google Fitbit Ace: UX Design &amp;amp; Research for Wearable Games - Flows Sample</image:title>
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      <image:title>Portfolio - Google Fitbit Ace: UX Design &amp;amp; Research for Wearable Games - FTUE Flow Sample</image:title>
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    <lastmod>2023-06-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/646f405f11f3015d5afdef5a/b850e846-3623-4c76-be4c-838bd7456e0f/NDA-Fashion-Release.png</image:loc>
      <image:title>Portfolio - Harnessing Efficiency: The Path to Early Milestone Achievement and Accelerated Release - Unannounced Fashion Game based on $21 million IP</image:title>
      <image:caption>Utilising the polished approach developed during the Google project, as lead UX designer, I achieved a swift flow validation process and surpassed delivery milestones by a three-month margin. This ongoing project now holds the potential for an accelerated release, attributed to the efficiency achieved through my concerted efforts working closely alongside game design in the early stages of development.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/646f405f11f3015d5afdef5a/1685431503062-JO25NKIR9C5574GBMY4Z/competitor-analysis-fashion.jpg</image:loc>
      <image:title>Portfolio - Harnessing Efficiency: The Path to Early Milestone Achievement and Accelerated Release - Competitor Analysis</image:title>
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      <image:title>Portfolio - Harnessing Efficiency: The Path to Early Milestone Achievement and Accelerated Release - De-identified Analysis Sample</image:title>
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